Sunday, March 25, 2012

Microsoft Embracing Decent Marketing

Back when IE9 came out, from a tech perspective it looked like Microsoft was finally putting in effort for the first time since IE6. It actually has decent support for standards, and is decently snappy on opening. That said, it didn't do much to change people's perspectives outside of actual web designers who work with it day in and day out. General techies still hate IE on principle, and general non technies still think the little E icon on the screen in "The Internet".

Seems like Microsoft has finally decided to try and change perception along with reality. I've been seeing this commercial on TV for a week now, and I finally looked it up online. It's quite good. Catchy song, pretty graphics. It almost makes me want to go use IE.


 

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